HubSpot required new sales reps to build websites before pitching products
Danny Herzberg · From Freemium to Enterprise with Slack · Jul 1, 2019 · at 10:18
Danny Herzberg, former HubSpot sales leader and Slack sales executive, details HubSpot's sales training and consultative sales cycle.
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“Literally every sales rep spent two full weeks in a classroom building their own website, understanding what it feels like to be in a small business owner's shoes, and then the sales process would take three, four, up to five calls before you connect the dots between HubSpot's actual product that someone has to pay for, And what they learned about how this prospect could improve their marketing.”
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