Rozenfeld: Deploying AI without defined problems hurts customer funnels
Naomi Rozenfeld · How to execute a winning self-service strategy | Wix Answers VP of Revenue Naomi Rozenfeld · Feb 15, 2021 · at 12:49
Naomi Rozenfeld, VP of Revenue at Wix Answers, discusses customer support automation strategy with SaaStr's Amelia Ibarra.
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“What are you trying to solve? Try and answer that first, and then work, work backwards to that, and then see how that technology fits into it, rather than, like, you know, I need chatbots, I need AI, and, like, trying to get everything to work, where that usually just hurts your users, and it really just kind of hurts your funnel.”
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