Lacour: Personio AMs Used Eight Different Systems for Simple Tasks
Philippe Lacour · The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO · Jan 7, 2026 · at 9:17
Philippe Lacour, Chief Revenue Officer at Personio, explains how the company analyzed sales workflows before implementing AI automation.
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“One of them shadowed an account manager or a number of account managers for two weeks. And she found that the account managers were spending their time in seven or eight different systems. They, in order to do, to perform a simple task, they had to switch from one system to another, bring together information and became very complex”
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