Ahlering: Verbal enterprise commitment is less than half the battle
Kate Allering · How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond · Jan 24, 2024 · at 12:14
Kate Allering, CRO at Calendly, discusses the infrastructure and RevOps required to successfully close enterprise software deals.
“Getting an enterprise company to commit to investing in you is, like, literally less than half the battle. Getting through monstrous MSAs, getting through InfoSec questionnaires, and getting through the paper process at these organizations, Really becomes the challenge”
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