Dorsey: Exclusively positive reviews reduce buyer credibility
Kevin Dorsey · Kevin Dorsey, VP Sales at PatientPop Shares Cutting Edge Techniques for Building Trust in Sales · Jul 28, 2021 · at 11:22
Kevin Dorsey, VP of Inside Sales at PatientPop, argues that overly polished, 100% positive case studies undermine trust with prospective buyers.
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“If there's only positive, people don't believe them as much.”
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