Appleyard: SDR hiring is the biggest lever for company-wide diversity
Amy Appleyard · How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic · Dec 30, 2021 · at 36:19
Amy Appleyard (CRO, Malwarebytes) explains at SaaStr Annual why targeting diversity at the entry-level SDR tier transforms broader organizational demographics.
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“As any sales leader knows, especially if you have an SDR organization, if your company has a goal of changing sort of the composition of the organization, we hire so many people in sales, and they, we hire them in so much in that entry level role, and they can move up so quickly through the organization that you really can move the needle. We just do so much hiring, so making sure that you have a really strong and firm strategy in place for that, you can impact the total organization's numbers”
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