Appleyard: Spending One Year in an SDR Role Benefits Any Career
Amy Appleyard · How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic · Dec 30, 2021 · at 6:32
Amy Appleyard (SVP of Global Sales at Malwarebytes) explains the broader career value of starting out in sales development.
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“You'll never regret, even if you just spend a year as an SDR or BDR, whatever you want to do for the rest of your career, you will always benefit from it, and I think just helping to encourage people to take that risk, like, seeing it as a path to anything. It doesn't have to be a path into just more sales or sales leadership or sales management. You will never regret any time that you spend talking to customers, coordinating with your channel partners or your marketing team or trying to figure out like how to message it is worth it.”
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