Vassil: Toast promoted 25% of its sales organization in the past year
Jonathan Vassell · The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO · Nov 3, 2023 · at 39:21
Toast CRO Jonathan Vassell discusses how internal promotion mobility drives talent retention across Toast's sales organization.
0:00 / 0:09exact quote · 9.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think we had a stat recently here, where like, 25% of our sales organization, which is large, right? It's a big number, had been promoted in the last 12 months.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jonathan Vassell
Vassell: Distributed field sales requires software plus embedded payments unit economics
“There are other businesses that, or other verticals that don't have the density and that also don't have the unit economics. To get the payback that you need on a distributed workforce, right? We do because of the software plus embedded payments model, right? …”
Vassil: Smaller sales territories drive higher growth than broad ones
“What we know is the territory size you give the rep will dictate your growth rate, right? And so while we could have given our first rep the entire city of Seattle, We knew that'd be counterproductive going back to the density, right? And so the key is to, and…”
Vassil: Toast's marketing team drives the majority of its sales funnel
“A majority of our funnel is driven by our marketing team, you know, despite having folks on the ground.”
Vassil: Toast still has 85% of the restaurant market left to capture
“The TAM that we're servicing is one of the largest vertical TAMs in the world with Phil, you know, 85% of the market left to conquer or to tackle, and those opportunities are really, really unique.”
Vassell: Restaurants have higher rooftop density than any other vertical
“There is no other vertical that's, that has that many rooftops. In the U S or across the globe, right? So if you think about any city block, right in San Francisco or Miami or wherever it might be, you may have a pet store, you may have a drug store, right? Yo…”