Vassell: Restaurants have higher rooftop density than any other vertical
Jonathan Vassell · The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO · Nov 3, 2023 · at 5:45
Toast CRO Jonathan Vassell explains to Sam Blond why the restaurant industry is uniquely suited for field sales compared to other SMB verticals.
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“There is no other vertical that's, that has that many rooftops. In the U S or across the globe, right? So if you think about any city block, right in San Francisco or Miami or wherever it might be, you may have a pet store, you may have a drug store, right? You may have a salon, then you'll have four restaurants. So it's the, really the only vertical where the density is really compact.”
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