Marketing leaders spend 1.5 days weekly on manual tasks across 23 tools
Archana Agrawal · The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal · May 28, 2022 · at 11:19
Airtable CMO Archana Agrawal cites proprietary survey findings on tool sprawl and time lost to manual data consolidation in marketing teams.
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“We ran a recent survey that showed marketing leaders spend about a day and a half in manual tasks and moving different data from different places to get the visibility that they need, that the average marketing team uses 23 tools.”
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