Wilson: Customers do not care about early logo slides in pitch decks
Andy Wilson · Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mistakes Along the Way · May 20, 2020 · at 10:53
Logikcull CEO Andy Wilson explains effective pitch deck structure and customer psychology during a SaaStr presentation.
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“Like, when I first started making pitch decks, I would put up the big logo slide from the very beginning, like, look at all our amazing customers. No one cares about that. You know, what they care about is, do you understand the problem that they have? Which is the status quo.”
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