Benfer: HubSpot required every revenue executive to pass a rigorous pitch certification
Michelle Benfer · How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer · Dec 20, 2024 · at 21:56
Former HubSpot and BILL sales leader Michelle Benfer shares how HubSpot handled sales enablement during a pitch repositioning.
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“When we did, I went through we did a transition of what our pitch was at HubSpot and everyone in the company on the revenue side, head of sales, every SVP had to record themselves giving the new pitch and you needed to be certified and you had a panel who listened and they gave you a score and they gave you feedback.”
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