Former HubSpot and BILL sales executive Michelle Benfer explains why evaluating rep quota distribution is a superior measure of frontline manager effectiveness than aggregate team revenue.
“So when you take a look at the balance of health of a team, I will take a manager that, you know, is bringing people up and over a hundred percent more of them. Then the manager who's crushing the number, but it's only from two people because that's high risk.”
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More from Michelle Benfer
Insight
Benfer: Automate sales processes entirely for products with ACVs under $5,000
“And if you know your ICP down pat, A five K ACB and below, I would, 100% try to figure out how do you get as much of an automated process to engage.”
Michelle BenferDec 20, 2024▶ 3:47How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
Insight
Benfer: BDR teams should sit within sales, not marketing
“I'm a firm believer of the center of excellence that should live within sales. Nothing against my friends in marketing, but I do think there is a sales culture and a level of repetition that I think is beneficial to keep the BDR organization in sales.”
Michelle BenferDec 30, 2021▶ 28:36How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic
Opinion
Benfer: Cutting investment in frontline sales manager enablement was an executive mistake
“One of the first areas that we decided to not invest, which to be honest, I think was a mistake by we also me in terms of prioritization was in frontline manager enablement.”
Michelle BenferDec 20, 2024▶ 5:15How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
“One of the things that I've seen very consistently in terms of being one of the biggest growth drivers at companies I've worked at, it's having highly tenured reps. Those reps are the ones that tend to have, in my experience, Tend to have the highest in rep pr…”
Michelle BenferDec 20, 2024▶ 13:11How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
Disclosure
Benfer: HubSpot used automatic promotions tied directly to performance numbers
“And that's one of the things I did love about my time at HubSpot is we had automatic promotions. And so people were gunning to hit the numbers that they needed to hit in order to get promoted.”
Michelle BenferDec 20, 2024▶ 19:13How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
Insight
Benfer: Scaling sales teams requires external hires who have seen larger scale
“At a certain size and scale, you want people who have seen the film and can add new value, new perspective, new skills to the team. And if you're taking a look at your team and almost everybody there has grown up at the company, you might want to think about b…”
Michelle BenferDec 20, 2024▶ 32:03How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
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