Conrad: Multi-product companies oscillate sales structures every 5 to 7 years
Parker Conrad · Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Software · Jun 27, 2023 · at 32:32
Rippling CEO Parker Conrad discusses organizational design trade-offs between unified sales forces and specialized per-product sales teams.
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“I think what happens is, like, your company will probably go back and forth, you know, every five to seven years or so between these two extremes of one sales team versus You know, individual sales orgs per product based on, like, what you're bad at as a company at that moment in time, and sort of reorganizing will probably help you get better at the other thing, and then over time you'll sort of, one of your, these muscles will start to weaken and you'll need to sort of go back the other direction.”
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