Rissell: Outbound sales failed to scale at TSheets
Matt Rissell · Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends · Aug 21, 2017 · at 25:06
Matt Rissell, CEO of TSheets, explains why cold outbound sales failed for his SMB SaaS business and how they adapted.
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“Like, it couldn't be an outbound sales team that created the demand, and so that, that, that was, didn't work. So now our salespeople are different, right? So we have those that come in, and they actually sign up for TSheets, and then we have salespeople engage with them.”
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