Peters: Marqeta uses weekly search intent alerts to intercept card issuing prospects
Vidya Peters · The 2021 State of Marketing Technology with Marqeta CMO, Vidya Peters | SaaStr Software Community · Nov 3, 2021 · at 4:05
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Vidya Peters outlines Marqeta's internal go-to-market operational cadence for acting on third-party keyword intent data.
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“So for example, for Marquetta, I want to ensure that if certain companies are searching for card issuing and processing that they show up on my radar. And then I get this email actually every Monday morning and our team looks at these alerts and then looks at, wow, those are companies that are actually exhibiting an increase in intent. For a card issuing products, we need to be reaching out to them before they actually reach out to a competitor or make up their minds building an in-house solution when they really don't have to.”
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