Vidya Peters
14 statements across 2 episodes · 9 bullish · 2 bearish · 1 people on the record · first statement Aug 22, 2021 by Vidya Peters · across every show →
On the record as a speaker too: Vidya Peters's record, appearances and statements → this page counts the times other people say the name.
Everything said about Vidya Peters, oldest first
Aug 22, 2021
Shortchanging Hiring Is the Biggest Mistake Leaders Make
“Hiring is your most important job. And if you do hiring well, then it makes it infinitely easier to do the rest of your work. And most people shortchange that. And I think that's the biggest mistake that people make. If you're not getting the leverage that you…”
Aug 22, 2021 positive
Listening Is a 'Taking Job'; Leaders Must Actively Remove Roadblocks
“The job is to be in service to the team and to help make their jobs easier so that they can do what they do best, which is go close a lot of deals. And so not only listen and learn because that's a taking job, but in every one of those conversations ask, what …”
Aug 22, 2021 negative
Aug 22, 2021 neutral
Revenue Leaders Must Maintain Emotional Endurance Through Sales Volatility
“You tend to go with those highs and lows, and I've always been impressed with members of the revenue organization who lead with a sense of very strong emotional endurance and are really able to balance the short and long and really focus on the big picture bec…”
Aug 22, 2021 negative
Enterprise B2B Companies Should Avoid Expensive Brand Awareness Campaigns
“And you're not going to run a brand survey for a 100,000 dollars to see how your brand is doing. You don't have millions of dollars to run a brand campaign. And I would also say in enterprise B to B marketing, nor should you. You are not targeting everybody in…”
Aug 22, 2021 positive
Aug 22, 2021 positive
Marketing Must Offer End-to-End Enablement, Not Just Sales Collateral
“In order to effectively help and support a revenue organization, you need to be thinking more end to end. So for example, if they are trying to fill skills gaps on the customer teams, Should we be thinking about training and certification? If they are thinking…”
Aug 22, 2021 positive
Modern Revenue Professionals Must Be All-Around Athletes
“I now believe revenue Team members are almost all around athletes, and you have to be in order to do that job well, because not only do you have to market and sell, but you have to have a deep understanding of the platform and product, not just some high level…”
Aug 22, 2021 positive
High-Growth Companies Need 100% YoY Growth in Direct and Organic Traffic
“And for a high growth company, A minimum growth that you should be seeing is a hundred percent year on your growth in direct and organic, and if it's not growing at that rate, either you don't have the right content on your site to draw the right traffic, or y…”
Aug 22, 2021 positive
Go-to-Market Strategy Is a Continuous Conversation, Not an Annual Process
“It's a live And living conversation that needs to ensure that your go to market is aligned with the realities and the learnings that the revenue team is seeing on the ground. And that I think has been a huge learning is the conversation is continuous. It's not…”
Aug 22, 2021 positive
Fill Critical Leadership Hires Before Going on a Listening Tour
“You will never be successful unless you have your critical hires on both teams that you're leading filled in, because you need to be leaning on them now more than ever. So before you go on a listening tour, before you set the strategy for anything, make sure t…”
Nov 3, 2021 positive
Nov 3, 2021 neutral
Peters: Marqeta uses weekly search intent alerts to intercept card issuing prospects
“So for example, for Marquetta, I want to ensure that if certain companies are searching for card issuing and processing that they show up on my radar. And then I get this email actually every Monday morning and our team looks at these alerts and then looks at,…”
Nov 3, 2021 positive
Marqeta CMO: Homepage direct traffic must outpace revenue growth
“In addition to that, to measure brand, we measure the direct traffic to the homepage, the monthly unique traffic,
And ensure that is growing at a much faster pace than our revenue. This is the tip of the spear in terms of leading indicator.”