Vukovic: Upfront SaaS discounts are hard to recover from at renewal
Gordana "G" Vukovic · Secrets to Turbo Charging Sales in 2021 with Keyfactor, Checkout.com Contentstack & Insight Partners · Jan 20, 2021 · at 21:35
Gordana Vukovic, sales leader at Contentstack, discusses pricing integrity and why B2B software companies should avoid discounting during customer negotiations.
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“Discounts, I think, are very tough to recover, and you're trying to renew you know, contracts, and pretty much no matter what you said in the language, if there was discount before people would want it again”
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