Roberge: CROs fail if they only represent sales needs to leadership
Mark Roberge · How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond · Jan 24, 2024 · at 24:07
Mark Roberge, Managing Director at Stage 2 Capital and former HubSpot CRO, discusses the role shift required when a sales leader enters executive leadership.
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“When you're like a director of sales, and you're in the sales org, you're living sales all day, you're with the sales team, you're just thinking about sales, but once you become CRO, You're going to get into trouble if you see your role on the senior leadership team to represent the needs of your people. You're going to get into some trouble. You need to look at it as a corporate executive. Yes, when you are out with your team, you're leading your team, but when you're in the senior leadership team meeting, you're a corporate executive where you, everybody should remove their biases toward their function and operate as a single team toward a North Star.”
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