Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Robinson: 74% of B2B software buyers are using cloud marketplaces

Elliott Robinson · State of the Cloud 2021 with Bessemer Venture Partners | SaaStr Software Community · Oct 14, 2021 · at 23:06

Elliott Robinson of Bessemer Venture Partners discusses go-to-market channels and the rise of hyperscaler cloud marketplaces at SaaStr Annual 2021.

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“They ran a survey recently and they found that 74% of B to B SaaS Software buyers have either already bought in the cloud marketplace or plan to do so in the next 12 months, and that represents billions of dollars of transaction in a marketplace where your buyers already are.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

A survey conducted by Tackle.io found that 74% of B2B SaaS software buyers have either purchased through a cloud marketplace or plan to do so within 12 months.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

In Tackle.io's 'State of Cloud Marketplaces 2020' report (published late 2020), 74% of surveyed software buyers stated they were 'extremely likely or likely to make future software purchases through Marketplaces'. However, the report separately noted that 43% of respondents had purchased software through Marketplaces in the prior 12 months. Elliott Robinson accurately recalled the 74% metric from Tackle.io's research, but slightly mischaracterized the underlying survey question by framing it as a combined cohort of past buyers and 12-month prospective buyers rather than forward-looking purchase intent alone.

Tackle.io's 'State of Cloud Marketplaces 2020' report found that 43% of respondents had purchased software through Marketplaces in the last 12 months, and 74% stated they were 'extremely likely or likely to make future software purchases through Marketplaces'.
In the 2021 edition of the report, Tackle.io reported that 83% of surveyed buyers were likely or very likely to purchase via cloud marketplaces.

Checked against

[1] tackle.io [2] tackle.io [3] tackle.io [4] technologyrecord.com [5] bridge.partners [6] prnewswire.com [7] tackle.io [8] tackle.io

"State of Cloud Marketplaces" "2021" "Tackle" buyers "74%" "Tackle" cloud marketplace buyers plan to "Tackle.io" "State of Cloud Marketplaces" 2020 OR 2021 74% "Tackle.io" "74%" marketplace OR "purchased" OR "buyers" "Tackle" "State of Cloud Marketplaces" "74%"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

cloud marketplaces Tackle.io

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