Dietrich: Early-stage startup marketers often fail to implement basic attribution tracking
Carrie Lou Dietrich · The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta · Jan 10, 2024 · at 8:14
Startup advisor Carrie Lou Dietrich discusses marketing measurement and operations mistakes at enterprise SaaS startups.
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“One of the things I see at earlier stage startups is that the marketers don't put in place their attribution tracking, and they really don't have the tech stack, and they can't see into the right data. So they, Not only don't have a balanced scorecard with the right awareness, lead, pipeline, cost per opportunity, metrics that are so important to track, they can't track them and see through to them.”
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