SaaS Net Bookings Attainment Dropped From 95% Pre-2020 to 83% in 2023
Christine Edmonds · How to Scale Go-to-Market Through IPO with ICONIQ Growth's General Partners · Nov 30, 2023 · at 5:29
Christine Edmonds, Head of Analytics at ICONIQ Growth, shares benchmark data on SaaS companies' attainment to annual net new bookings budgets.
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“And to put these numbers in perspective, pre twenty-twenty, we typically saw these fall in the 95 to a hundred percent range, so really just speaks to the meaningful impact that we've seen. Again, 83% in the first half of this year may feel like renewed optimism, but important to remember that many companies started this year with more tepid plans and a little bit more conservative growth.”
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