Cabane: AI is inefficient for enterprise deals and sales remains human-led
Guillaume Cabane · Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners · Jul 19, 2024 · at 40:13
Guillaume Cabane of Hypergrowth Partners addresses an audience question regarding whether AI is taking over discovery and negotiation in enterprise sales cycles.
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“Are we seeing AI be efficient in enterprise deals? And the answer is not yet. Okay. Enterprise deals are complex. They are long. There's lots of potential buyers, lots of information and AI just isn't efficient there for now. There's just too much context, too much risk. If you have any involved, this is still left to humans and it will be left to humans for a while to be honest.”
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