Allen: Startups should anchor their pitch against established competitors
Noreen Allen · How Marketing Can Be Your Secret Sauce to Fundraising and Growth | Bandwidth CMO Noreen Allen · May 26, 2022 · at 7:00
This episode carries Noreen Allen's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Bandwidth CMO Noreen Allen argues founders often make pitching harder by refusing to compare themselves to category leaders like Twilio.
0:00 / 0:07exact quote · 7.7s
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“The next important piece is when you're describing your company, don't be afraid to describe your company relative to competitors.”
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