Allen: Spending $40K on Analyst Relationships Pays Off for Startups
Noreen Allen · How Marketing Can Be Your Secret Sauce to Fundraising and Growth | Bandwidth CMO Noreen Allen · May 26, 2022 · at 12:55
This episode carries Noreen Allen's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Bandwidth CMO Noreen Allen shares marketing and narrative strategies for B2B software startups preparing to fundraise with limited budgets.
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“Taking 40 K and getting into an early, you know, relationship with a research analyst firm, whether it's one of the big guys, or there's some really great, small, niche boutique firms that specialize in certain categories of software. It's really worth it to invest in that early on. It can help you to craft your message. They can absolutely, I mean, so many of these analyst firms have a direct line into The investors and whether it's VC, private equity, absolutely investment banks.”
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