Wilson: Reaching $100M ARR with Two Reps Is Unrealistic for Most
Ashley Wilson · How AI Is Rewiring Sales: Quota, Retention & Follow-Up with Agentforce, Momentum, Mangomint + SaaStr · Apr 1, 2026 · at 33:20
Ashley Wilson, co-founder of Momentum, pushes back against extreme hype surrounding AI sales rep efficiency.
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“That's why I don't really buy yet into, okay, we're gonna have two reps, and we're gonna get to a hundred million, like, sure, that works if you're lovable, like, that can work with the right business, but a lot of us do not have that business, so to hold ourselves to that standard just feels impossible and unrealistic”
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