Cassidy: Outbound SDRs cost $1,000 to $2,000 per qualified meeting
Brendon Cassidy · 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks · Aug 15, 2023 · at 10:42
Brendan Cassidy, veteran sales executive, discusses the high expenses involved in outbound demand generation for SaaS companies.
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“And if somebody told me, I'm not sure how accurate is, but it seems accurate, you know, on average, like with an outbound SDR, it's like basically like a thousand, you know, somewhere between a 1002 thousand dollars cost per sort of qualified meeting.”
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