Patterson: Samsara prioritizes live salesperson routing over automated speed-to-lead replies
Sarah Patterson · 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions | Samsara CMO · Dec 22, 2022 · at 39:22
Samsara CMO Sarah Patterson explains how Samsara operationalizes its inbound lead qualification and sales outreach process.
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“So actually in our speed to lead at Samsara, We try to get a human in touch with them as quickly as possible. So our speed to lead isn't about sending an automated response. It's all about taking that lead in, understanding who they are, deduping that in our database to say, is this an existing account where we can put them in touch with someone who already knows them? Or is this somebody new where we can put them in touch with somebody else? We want to give them that personalized experience and then getting it To an AE, to a salesperson as quickly as possible, who can call them up, who can get on the phone with them and talk to them and answer their question.”
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