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Steve Sloan

VP of AWS Marketing, Amazon · 1 appearance on the record.

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executiveoperatorcontentful.com ↗

Steve Sloan served as CEO of composable content platform Contentful from 2019 to 2024, leading the company through a $3 billion valuation. He previously served as Chief Product and Marketing Officer at SendGrid and Senior Vice President of Product at Marketo.

7statements → 0claims → 0claims resolved → 3.71/5average certainty → 2.29/5average debate potential → 1said about them ↓

6 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

Everything Steve Sloan said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Sloan: Companies should purge the word 'exit' from their vocabulary
“Try and purge from everybody at your company's vocabulary the phrase exit, or the word exit. It's not an exit. It's the starting point. There might be some people who aren't in your company, some investors who need a liquidity event, or they need to leave. The…”
Steve Sloan Nov 10, 2021 ▶ 37:34 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Insight
Sloan: Launching multi-product at $25M-$50M ARR risks irreversible deceleration
“We've seen lots of companies get swamped, particularly at that sort of 25 to fifty million dollars in revenue zone, where they start to split their efforts, and it really, really slowed the company down, and once that decelerates, it can be very hard to re-acc…”
Steve Sloan Nov 10, 2021 ▶ 13:49 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Insight
Sloan: PLG enforces real-time accountability unlike multi-year enterprise contracts
“In a product-led business, if you don't live up to that promise, they go away. Right away. And so your ability to create something on an ongoing basis that your customers really love is not just obscured by a three-year contract.”
Steve Sloan Nov 10, 2021 ▶ 32:43 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Insight
Sloan: Companies should limit core values to four easily recallable principles
“We brought it down to just four. I don't think there should be many more than that. Everybody should be able to articulate them, you know, on the spot all the time.”
Steve Sloan Nov 10, 2021 ▶ 10:17 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Disclosure
Sloan: Contentful screens candidate values before testing technical skills
“So the values screen is the first screen. The skills screen is the second screen.”
Steve Sloan Nov 10, 2021 ▶ 10:30 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Insight
Sloan: Category creation requires identifying both friends and foils
“From a category standpoint, I think there are maybe two topics that are really helpful if you're thinking about the category you're in. One is one is the topic is friends, and one is foils.”
Steve Sloan Nov 10, 2021 ▶ 21:40 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful
Insight
Sloan: Blending startup advice across different revenue stages is unproductive
“Get advice from people who know a lot about the stage either you're in the middle of or you're trying to bridge to. Because the advice rat is radically different. The investors are different. The questions are different stage by stage. And so I think sometimes…”
Steve Sloan Nov 10, 2021 ▶ 39:26 Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful

The other half of the tape: Steve Sloan's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on the Official SaaStr Podcast. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful Nov 10, 2021 13m
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