Shoaib Makani

Co-Founder and CEO, Motive · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestorLinkedIn ↗gomotive.com ↗

Shoaib Makani co-founded KeepTruckin in 2013, which rebranded to Motive in 2022 and provides fleet management and operations software. Prior to launching the company, he was an investor at Khosla Ventures, where he led early-stage investments in technology startups including Instacart.

5statements → 0claims → 0claims resolved → 4/5average certainty → 2.2/5average debate potential →

3 insights · 2 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said5 Episodes1

Everything Shoaib Makani said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Makani: Motive shut down a new marketplace business at a $100M run-rate

“We started a new marketplace business. And it was very high potential. It fit our founding narrative. It was the right story. And it actually scaled pretty rapidly to north of a hundred million dollar run rate. In something like 18 months. But we realized actu…”

Shoaib Makani Sep 14, 2022 ▶ 11:37 Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health

Insight

Makani: Do not launch a second product until the first dominates

“I think the first product has to land and it has to be not just at a stage of product market fit, but like product market dominance and where it's a go to market play to take it to scale rather than continuous product iteration. There's always gonna be iterati…”

Shoaib Makani Sep 14, 2022 ▶ 14:03 Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health

Insight

Makani: Company culture means absolutely nothing without a winning product

“Are you building, if it's a technology company, are you building technology that solves a very real problem that people are willing to pay for over and over again? If you don't have that, nothing else matters. And so, I mean, you could have the most, most ethi…”

Shoaib Makani Sep 14, 2022 ▶ 38:52 Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health

Insight

Makani: Corporate culture is mimetic because actions override words

“I mean, corporate culture is super mimetic. You know, the what you do is what other people will follow. No matter what you say, it's gonna be about what you do.”

Shoaib Makani Sep 14, 2022 ▶ 28:49 Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health

Disclosure

Makani: The name KeepTruckin became a constraint on the business

“The company's name used to be Keep Truckin'. It was perfect at the time we started the company. It became a constraint pretty quickly thereafter and we knew we needed to change the name.”

Shoaib Makani Sep 14, 2022 ▶ 29:26 Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health

Appearances (1)

Episode	Date	Speaking time
Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health	Sep 14, 2022	10m

Shoaib Makani

Appearances (1)

Turn any episode into a week of clips.