Makani: Do not launch a second product until the first dominates
Shoaib Makani · Live from Saastr Annual: Lunch with Notion, Motive, & Incredible Health · Sep 14, 2022 · at 14:03
Shoaib Makani, CEO of Motive, explains the criteria required before a company expands into its next product line.
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“I think the first product has to land and it has to be not just at a stage of product market fit, but like product market dominance and where it's a go to market play to take it to scale rather than continuous product iteration. There's always gonna be iteration, but, like, it should be generally a conquered terrain before you go and say, I'm going to move on to the next.”
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