Synthesia

“Once that's possible, and video is generated via code, it's going to change video as a format. New technology always breeds new type of media formats, and for video, what that probably is going to mean is that it's going to be less linear, and it's going to be…”

“We said that in 10 years, it's gonna be possible to create a Hollywood film from your laptop, not needing anything else. That's 2017, and at current rate of progress, that wouldn't really surprise me. So I think we got the timeline sort of like ballpark right”

“If you want to do science, you should do so because it unlocks a fundamental new market would be my take.”

“Right now, we're training our foundation models in the next probably three to four, five months. We'll see that hit the market, and that's going to be like a 10, 10 X, 15 X better product than what we have today.”

“Stephen sent him a cold email, he responded back within five minutes, and then we had this, like, 14 hour exchange with him over email, he doesn't do calls and 14 hours after, after maybe 30 emails going back and forth, he agreed to invest a million dollars at…”

“For us, we think, well, we're not, not going to be the best in the world at general AI video, like Sora style from OpenAI. What we think we can be the best in the world at are people presenting to the camera, and that is a huge category. And so if we focus all…”

“I would say the two big aha moments was, the first one was like, people are not replacing video production, they're replacing text. That's very fundamental to our understanding of like, why this product is valuable.”

“We have a big studio here in London. We captured thousands of people following a specific set of instructions, which is, serves as the kind of, the base for some of the foundational models that we're training right now.”

“What we did well in that journey was being very realistic and very intentional about What are the technology in its current stage actually good enough for and not trying to get ahead of ourselves? And I think that's a lot of AI companies. I think that's a stru…”

“And I think what we have found to work well and what other founders that have built big AI companies from my experience have found works well is that you almost need to take a VC style approach to your research.”

“I think the biggest growth tactic right now in AI, right, is just announce a bunch of stuff, that may not actually be ready or work in the products. I think we'll, we'll see how that pans out over time. That's the sort of extreme version of this. I wouldn't ne…”

“The first order effect of this is going to be that producing video content is going to be possible to do from behind your desk. No cameras, actors, studios, microphones, and all that stuff. Just like you can make music from behind your desk. You can write and …”

“And so the thesis was, if we focus on all these people who are not making video today, We give them a much, much faster, much, much more affordable solution to make video. They'll probably be okay with the quality of the videos being slightly lower than what y…”

“And that said, you know, we're probably launching an AI agent strategy soon because everybody likes to talk about this stuff, but nobody wants to talk about features.”

“Where AI really shines is still augmenting humans, right? In the case of us, we augment people to make videos. Cursor works so well because it puts the human in the driving seat and just makes you more efficient. I think this, like, pipe dream of agents, like,…”

“So we're launching our new AI video models within the next three to six months, and they're a very massive upgrade, both in terms of quality and fidelity of the avatar.”

“I still think if you want to build a hundred billion dollar company, You've got to need a lot of salespeople. You've got to need a lot of engineers.”

“So the last 12 to 18 months, we've seen a massive shift towards product marketing with customer support, which collectively those two are now actually the biggest segments that we serve.”

“We still sell seats predominantly. I think it depends just a lot of the product, right? I think the way to think about Sulthesia right now is PowerPoint two point zero, right? And like PowerPoint is one of those things where we have thousands of people using t…”

“If you look at the video value chain, no one has ever managed to build a really big company about enterprise video.”