Riparbelli: Top AI Growth Tactic Is Announcing Broken Features
Victor Riparbelli · From 0-50,000 Customers: How to Build a GenAI Company for the Enterprise with Synthesia's CEO · Sep 18, 2024 · at 44:14
Synthesia CEO Victor Riparbelli describes viral growth tactics and vaporware marketing in the generative AI startup ecosystem.
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“I think the biggest growth tactic right now in AI, right, is just announce a bunch of stuff, that may not actually be ready or work in the products. I think we'll, we'll see how that pans out over time. That's the sort of extreme version of this. I wouldn't necessarily advocate for that, but I think it's an interesting data point, right? Like almost every company right now is just announcing things that don't actually work because that builds that groundswell around you know, that particular company, which if you use it right, can be very valuable.”
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