sales verticalization
2 statements across 1 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jun 28, 2024 by Eleanor Dorfman · across every show →
Everything said about sales verticalization, oldest first
Jun 28, 2024 positive
Dorfman: Sales verticalization should start upmarket, not downmarket
“If you're working with zero to a hundred employees, the sales cycle looks pretty similar across the board. But if you're looking at say a strategic segment where you have a rep that only works with three or four customers and you have odd with a BDR, you have …”
Jun 28, 2024 negative
Grill: Companies rush into sales verticalization too early without product alignment
“My hot takes, I think companies rush to verticalization a little too early. And I do think you have to really understand what your overall value proposition and get your core sales motion going before you just rush to verticalization. Because the challenge tha…”