Sales Verticalization
topic on 1 show · 2 statements across 1 episodes
2 statements about Sales Verticalization, every show
Dorfman: Sales verticalization should start upmarket, not downmarket
“If you're working with zero to a hundred employees, the sales cycle looks pretty similar across the board. But if you're looking at say a strategic segment where you have a rep that only works with three or four customers and you have odd with a BDR, you have …”
Grill: Companies rush into sales verticalization too early without product alignment
“My hot takes, I think companies rush to verticalization a little too early. And I do think you have to really understand what your overall value proposition and get your core sales motion going before you just rush to verticalization. Because the challenge tha…”