SaaS marketers
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 3, 2023 by Jason Lemkin · across every show →
Everything said about SaaS marketers, oldest first
Aug 3, 2023 negative
Lemkin: Monthly marketing targets create myopic behavior and dry up sales pipelines
“What's happened is marketers are now being judged on results this month rather than this year. And it is leading to super myopic marketing, right? Only stuff that gets me leads and even closed revenue this month. And it, what it's leading to, and founders shou…”