SaaS Marketers
topic on 1 show · 1 statements across 1 episodes
1 statements about SaaS Marketers, every show
Lemkin: Monthly marketing targets create myopic behavior and dry up sales pipelines
“What's happened is marketers are now being judged on results this month rather than this year. And it is leading to super myopic marketing, right? Only stuff that gets me leads and even closed revenue this month. And it, what it's leading to, and founders shou…”