SaaS industry

15 statements across 14 episodes · 4 bullish · 5 bearish · 5 people on the record · first statement Oct 5, 2018 by Dharmesh Shah · across every show →

Everything said about SaaS industry, oldest first

Oct 5, 2018 positive
Insight
Shah: Employee turnover is more expensive than customer churn in SaaS
“In terms of employee retention, you have to earn the employee base every month, every quarter, every year, and they are much more valuable than any individual customer that you have. And we obsess over turn As a SaaS industry, which we should. Turning the, ah,…”
Dharmesh Shah Oct 5, 2018 ▶ 37:07 How to Build Happier Employees - Founder & CTO and Chief People Officer at HubSpot
Jan 14, 2021 positive
Insight
Willey: SaaS gross churn under 10% is good, under 5% fantastic
“Typically anything under about a 10% gross churn rate is pretty good. Anything under about a five percent gross churn rate is fantastic.”
Tim Willey Jan 14, 2021 ▶ 6:13 10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community
Mar 8, 2022 neutral
Opinion
Clayton: SaaS industry spent two decades ignoring back-office software
“We in the SaaS industry for the last two decades have been focused predominantly on the front office. CRM, marketing automation, everything that touches the customer. We've largely ignored the back office”
Tom Clayton Mar 8, 2022 ▶ 16:05 The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton
Dec 2, 2022 bullish
Opinion
Kayyal: SaaS Slowdown Is Valuation Reset, Not Fundamental Company Reset
“And I think more than anything, it's a valuation reset as opposed to a fundamental company reset.”
Alex Kayyal Dec 2, 2022 ▶ 5:53 Accel, Iconiq & Salesforce Ventures: "Where Venture Is Right Now: Gritty & Much Harder" at G2 Reach
Jun 16, 2023 neutral
Prediction Not checkable as stated
Lemkin: SaaS Efficiency Mandate Will Be Permanent If Multiples Stay Flat
“And if we end up 24 months into this, and multiples are sort of the same, I think we are in a new, efficient world For the first time in SaaS, we will not go back.”
Jason Lemkin Jun 16, 2023 ▶ 16:15 Why The Era of Efficient Growth is Now: The State of the Market with SaaStr CEO Jason Lemkin
Aug 3, 2023 positive
Assertion Contradicted
Lemkin: Total SaaS spending is 100x larger today than in 2014
“But SAS is literally, we should do the math. It's gotta be a hundred times bigger in terms of spend, right? Just think about that's a decade of 20 to 30% annual growth compounding.”
Jason Lemkin Aug 3, 2023 ▶ 1:03 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Oct 3, 2023 bearish
Prediction Not checkable as stated
Lemkin: Another software bubble like 2020 will take 20 years
“It's never gonna be, it's gonna take 20 years to have a bubble, like we saw in 2020, it will happen again, but it's gonna take 20 years”
Jason Lemkin Oct 3, 2023 ▶ 11:12 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
Dec 29, 2023 bearish
Assertion Not checkable as stated
Lemkin: SaaS CAC did not decrease despite efficiency drives
“No one's CAC went down the last year, even though they got more efficient, no one's CAC went down despite the a hundred SAS tools we bought, despite all of these things we didn't get.”
Jason Lemkin Dec 29, 2023 ▶ 17:57 Why the Future of Customer Success, Sales & Marketing Has Changed with SaaStr CEO Jason Lemkin
Feb 2, 2024 neutral
Prediction Not checkable as stated
Lemkin: Decacorns will bifurcate SaaS and distort hiring expectations
“Now we're going to live in this bifurcated world where there's going to be whispers of folks working at Decacorns, and Decacorns, there'll be more snowflakes, and there'll be more ideas, and it's going to put a lot of pressure on the rest of us, because people…”
Jason Lemkin Feb 2, 2024 ▶ 14:06 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
Mar 15, 2024 neutral
Assertion Contradicted
Lemkin: Public SaaS shifted to 15-20% operating margins in 18 months
“Everyone, every public company two years ago had -10, I don't know what Vimeo's was, -12 operating margins. In 18 months, they went to 15 or 20.”
Jason Lemkin Mar 15, 2024 ▶ 19:41 What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
Jun 26, 2024 neutral
Prediction Not checkable as stated
Lemkin: SaaS market will not ease until multiples reflate to 8x ARR
“I think it won't get easier for us until this is about eight X until we see 20 to 30% reflation in multiples.”
Jason Lemkin Jun 26, 2024 ▶ 35:20 Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
Jul 5, 2024 negative
Assertion Partly supported
Lemkin: Slack And HubSpot Recently Executed Their First Historical Price Increases
“Slack did its first price increase in history at eight months ago. I did a blog post. Every single leader in SAS that hadn't done a price increase did it. HubSpot did too.”
Jason Lemkin Jul 5, 2024 ▶ 46:51 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Dec 17, 2025 negative
Insight
Lemkin: AI agent prompt portability drastically lowers enterprise switching costs
“Agents will actually may make our moats even weaker and shallower because if the agents can just take prompt, if I can take a prompt from one app and give it to another app, my switching costs have gone down radically.”
Jason Lemkin Dec 17, 2025 ▶ 35:42 AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
Dec 17, 2025 bearish
Prediction Not checkable as stated
Lemkin: AI is shrinking software competitive advantages from years to months
“It's not that we're going to rebuild workday in Salesforce and Oracle, but our competitive edges are going to be measured in months. And when they used to be years and that compounds that compounds. And if you can't run at that pace, I don't see how you're goi…”
Jason Lemkin Dec 17, 2025 ▶ 34:12 AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
Jul 17, 2026 neutral
Insight
Lemkin: Software Moats Are Shallower in the Age of AI
“Moats still exist in the age of AI, but they're just like shallower, so you better fucking deliver value.”
Jason Lemkin Jul 17, 2026 ▶ 35:30 How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
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