ProfitWell

includes ProfitWell Metrics, ProfitWell Retain

7 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Feb 18, 2021 by Patrick Campbell · said 7 times in 1 episodes since 2021 · across every show →

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brought up most by Patrick Campbell (7)

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Everything said about ProfitWell, oldest first

Feb 18, 2021
Assertion Supported
Campbell: A 1% increase in acquisition yields a 2-3% revenue boost
“We found that if you increase your leads or your conversion volume by about one percent, you can actually expect about a two to three percent boost in your revenue.”
Patrick Campbell Feb 18, 2021 ▶ 6:26 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021 negative
Assertion Not checkable as stated
Campbell: Pre-expiration warning emails increase SaaS cancellations by 10% to 20%
“Right now, most people sending emails before the point of failure, it increases active cancellations by 10 to 20%. And we've seen that pretty unequivocally.”
Patrick Campbell Feb 18, 2021 ▶ 32:46 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021
Assertion Supported
Campbell: SaaS companies spend a median 57% of budgets on acquisition
“We did do a study where we essentially looked at the budgets of about 1300 SaaS companies, and we categorized every single expenditure, and we found out, which is really kind of fascinating, that when we categorize all of these expenses, about 57%, at least th…”
Patrick Campbell Feb 18, 2021 ▶ 4:57 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021 positive
Insight
Campbell: Plain text dunning emails outperform designed corporate emails for recovery
“Do not send highly branded designing emails. They don't work as well. Plain text emails that appear that they're actually from a human. They work really, really well.”
Patrick Campbell Feb 18, 2021 ▶ 33:53 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021
Assertion Supported
Campbell: SaaS firms spend under 10% on retention and zero on pricing
“When we looked at other pieces such as monetization, basically no budget, no time, no head count was going to pricing. And then ultimately retention was a little bit better about five to 10% of a budget.”
Patrick Campbell Feb 18, 2021 ▶ 5:20 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021 bullish
Assertion Supported
Campbell: Improving monetization or retention 1% has a 4-8x revenue impact
“If you improve your revenue per customer, your monetization, or your overall retention by about one percent, you're actually going to see about a four to eight X impact on your revenue.”
Patrick Campbell Feb 18, 2021 ▶ 6:41 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Feb 18, 2021 negative
Assertion Not checkable as stated
Campbell: Failed credit card payments cause 20% to 40% of subscription churn
“If you are a credit card based business, meaning most of your payments come through credit cards, it is the largest single bucket of lost customers. And just to give you some data on this it typically in both B to B and in consumer subscriptions is about 20 to…”
Patrick Campbell Feb 18, 2021 ▶ 30:09 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
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