payback
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 13, 2022 by Christoph Janz · across every show →
Everything said about payback, oldest first
Oct 13, 2022 negative
Cutting sales spend with fast CAC payback can actually reduce runway
“So if you're in that situation and you need more runway, it's probably a big mistake to cut your sales and marketing costs because the payback is so quick that it might actually decrease your runway if you don't spend on sales and marketing.”