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Payback

topic on 2 shows · 2 statements across 2 episodes

the Official SaaStr Podcast Top Founders

2 statements about Payback, every show

SAASTR Insight
Cutting sales spend with fast CAC payback can actually reduce runway
“So if you're in that situation and you need more runway, it's probably a big mistake to cut your sales and marketing costs because the payback is so quick that it might actually decrease your runway if you don't spend on sales and marketing.”
Christoph Janz Oct 13, 2022 ▶ 29:17 Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times | Christoph Janz
TOP FOUNDERS Assertion Not checkable as stated
Contently's CAC payback period ranges from six to 12 months
“Our payback, it swings anywhere between, you know six months and a year, sort of depending on how we do that quarter and those kinds of things.”
Joe Coleman Jan 26, 2019 ▶ 23:16 1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

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