new market
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Mar 21, 2023 by Ed Lenta · across every show →
Everything said about new market, oldest first
Mar 21, 2023 positive
Lenta: Entering new markets requires minimal upfront investment to test demand
“It's necessary in every new market that you work in to go in and soften the beach. To create the conditions where not just product market fit, but where demand is actually starting to be facilitated. And to do that, you want to expire expend as little energy a…”