new logo ARR
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 10, 2021 by Dave Kellogg · across every show →
Everything said about new logo ARR, oldest first
Jan 10, 2021 positive
Kellogg: Expansion ARR CAC is roughly 40% of new customer acquisition cost
“By the way, it does grow at 40% of the cost of new logo customer acquisition. If you look at the customer acquisition cost ratio, for example, in the key bank survey that I'm citing down below, you'll see that the expansion CAC or the customer acquisition cost…”