mid-market

“If you're selling to the mid-market, let's say, you've got average deal sizes that are, let's say, 12 to 50 K a year, you're really targeting an 80 to 90% gross retention, and a 90 to a 120% net retention.”

“If you're selling into the mid-market with ACVs of something like 12 K or up to 50 K per year, you can expect 80 to 90% gross revenue retention, and net revenue retention, we typically see something in the 90 to, in best cases, a 120%.”

“There's a huge, huge market in the M and the M think of it like 10 employees to 2000 employees. They have money. They have pain. The small business products don't solve it. The enterprise companies don't solve. It's too expensive, too hard to put in.”

“In enterprise, it's often around a hundred customers in a group. In mid-market, it's a thousand. And in SMB, you're lucky to get to 10,000 customers without hitting significant headwinds, ok? So my rough, way too rough rules are enterprise, mid-market, SMB. Be…”

“We see most AI agentic software companies, people who are selling software that replaces labor, they either sell at the bottom, PLG, bottoms up, or they sell at the very top. Mid-market is much harder.”