Halligan: The mid-market software segment remains massive and underserved
Brian Halligan · The Secrets to Scaling with HubSpot's Founders Dharmesh Shah and Brian Halligan and SaaStr's CEO · Oct 18, 2022 · at 18:19
HubSpot co-founder Brian Halligan disputes the conventional VC wisdom that mid-market B2B SaaS is a 'valley of death' compared to SMB or enterprise.
0:00 / 0:14exact quote · 14.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“There's a huge, huge market in the M and the M think of it like 10 employees to 2000 employees. They have money. They have pain. The small business products don't solve it. The enterprise companies don't solve. It's too expensive, too hard to put in.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Halligan
Halligan: HubSpot Avoids Hiring Executives From Google and Microsoft
“The other hack that helped us is we just don't hire anyone from Google or Microsoft or a giant company that it's like a different level of abstraction from where we're at. It was used to having, you know, a lot of staff and a lot of help around that maybe we'r…”
Halligan: Hiring a Banker to Sell a Tech Company Never Works
“He'll wake up one day and be like, oh, I want to sell my company, hire a banker. It never works. It's inbound. It has to be inbound.”
Halligan: The SaaS market recession ended in Q3 2024
“Sass was in a downturn. There's a Sass. And it started, I don't know when it started, but I think it ended in Q three. If you look at the SaaS company's numbers, see it through Sequoia, see it through all my HubSpot dashboards where I see our customers. It fel…”
Halligan: Software incumbents hold greater AI advantage than in past platform shifts
“So I like, as I play both sides of this, but I, but in this particular case, I think the incumbents have a little bit more advantage than in most platform shifts.”