Marqeta, every mention
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tap a year for its mentions
every year anyone Vidya Peters 20Amy Chang 12Jason Lemkin 2Doug Pepper 1
Verbatim, from the transcripts: the passages where Marqeta comes up
Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- ▶ 11:08 Doug Pepper And, you know, I just look at the magnitudes of these companies, you know, look at a Marquetta, look at a Hashi, look at a toast that are down massively.
The 2021 State of Marketing Technology with Marqeta CMO, Vidya Peters | SaaStr Software Community
- ▶ 0:15 Vidya Peters I lead the marketing organization here at Marketa. 4 times in the scene
- ▶ 4:05 Vidya Peters So for example, for Marquetta, I want to ensure that if certain companies are searching for card issuing and processing that they show up on my radar.
- ▶ 7:20 Vidya Peters But as I look at the data, it may turn out that actually, uh, B to B payments is a better indicator because I find that customers who are searching for that have a better product market fit for what I offer for what market offers.
- ▶ 11:03 Vidya Peters I've been asked this question of, well, what did you choose and where are you at Marketa? 3 times in the scene
- ▶ 12:45 Vidya Peters So here at Mercado, we measure all of our marketing tactics right from top of the funnel to the bottom of the funnel, from PR and brand to web, demand gen, product marketing, developer marketing, and then of course the efficiency of our… 2 times in the scene
- ▶ 22:48 Vidya Peters Market in our earlier days used BOSPAR communication.
- ▶ 27:48 Vidya Peters Which places does Marketo run ABM advertising campaigns, and which sites today do you find are the most efficient source of ad sourced leads? 3 times in the scene
Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
- ▶ 0:16 Jason Lemkin We are closing out an incredible day here at Sastra Money with a session with Marquetta, and we're really thrilled to have Vidya Peters, the Chief Marketing Officer at Marquetta, and she's going to be in conversation with Amy Chang, board… 2 times in the scene
- ▶ 1:18 Amy Chang I'm Amy Chang, and I serve on the board of Marquetta, and I am so excited to get this time with you all and Vidya Peters, our Chief Marketing Officer at Marquetta. 4 times in the scene
- ▶ 16:33 Amy Chang So, Margetta went public, right, about a month ago, and it was an exciting and crazy ride, but how did it change the marketing goals? 2 times in the scene
- ▶ 29:25 Vidya Peters When you come to a smaller, higher growth company, such as MuleSoft or Marketa, you don't have the dollars. 2 times in the scene
- ▶ 31:43 Amy Chang And if you want to give 60 seconds of context in terms of how market interacts with developers, that might help them too. 6 times in the scene
- ▶ 40:51 Vidya Peters No one else should be bidding on the market a keyword except me, right?
- ▶ 47:41 Vidya Peters We have someone on our team who loves to spend time on culture and some of the coalitions that we have here at the company to make Marketo a great place to work. 2 times in the scene