marketing channels

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 13, 2022 by Alex Rosemblat · across every show →

Everything said about marketing channels, oldest first

Jan 13, 2022
Insight
Rosemblat: Marketing channel validation requires broad prospective market feedback
“A difficulty With building out marketing channels, especially in the amount of time that's needed is that the feedback can't come from a peer or from a very small group of customers. It's got to come from random people that could be prospective customers out i…”
Alex Rosemblat Jan 13, 2022 ▶ 1:56 Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat
Mar 20, 2024 positive
Insight
Blond: Never scale marketing or sales headcount before establishing efficiency
“You don't scale either of those channels or people until you are happy with the efficiency of those people and processes.”
Sam Blond Mar 20, 2024 ▶ 11:44 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
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