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LTV

3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Dec 20, 2017 by Russ Fraden · across every show →

Everything said about LTV, oldest first

Dec 20, 2017 positive
Insight
Fraden: SaaS startups are better off growing slower to ensure high LTV
“You're much better off Growing a little slower if you're going to actually ensure that you have very high LTV.”
Russ Fraden Dec 20, 2017 ▶ 14:15 How the Relationship Changes Between CEO and VP Sales After Funding
Oct 8, 2020
Insight
Shah: Higher CAC is justified by the option value of unreleased products
“There is a non-zero value for those customers beyond the LTV around what other things that we don't exist yet in the product portfolio that we will be able to sell them once we have them as customers. And I think that makes the math more interesting in terms o…”
Dharmesh Shah Oct 8, 2020 ▶ 26:28 On Launching a Second Product with Dharmesh Shah, CTO / Co-Founder HubSpot
Oct 10, 2023 negative
Insight
Zinman: Standard SaaS metrics like LTV, CAC, and ARR ignore actual cash
“All the metrics that you're using you know, LTV to CAC CAC return rate, all of them don't take cash into account, okay? It's not cash. It's not cash. ARR is not cash. CAC is not cash. LTV, well, I don't know what it is, but yeah. It's a bogus metric, but, ah, …”
Eran Zinman Oct 10, 2023 ▶ 24:20 Secrets to Scaling and Growth in an Unpredictable Market with monday.com's Co-founder and Co-CEO
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