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lead form

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 3, 2021 by Vidya Peters · across every show →

Everything said about lead form, oldest first

Nov 3, 2021 positive
Insight
Vidya Peters: Intent signals have replaced traditional inbound lead forms
“Intent is the new lead. It's not about the lead form anymore. It's about capturing that customer when they exhibit the first intent, wherever that may be, wherever that channel may be.”
Vidya Peters Nov 3, 2021 ▶ 17:54 The 2021 State of Marketing Technology with Marqeta CMO, Vidya Peters | SaaStr Software Community
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