Lars Nilsson
11 statements across 1 episodes · 7 bullish · 0 bearish · 1 people on the record · first statement Dec 1, 2022 by Lars Nilsson · said 5 times in 2 episodes since 2023 · across every show →
On the record as a speaker too: Lars Nilsson's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Jason Lemkin (5)
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Everything said about Lars Nilsson, oldest first
Dec 1, 2022 positive
Dec 1, 2022 positive
Nilsson: Hire Two SDRs Before a Head of Sales or Marketing
“And so the second role that I advocate for a very early stage founder after that content person is two SDRs. There is no head of revenue. There's no head of marketing. It's a content person and two SDRs, and those SDRs should be booking meetings for the founde…”
Dec 1, 2022 neutral
Nilsson: Snowflake's SDR Enablement Team Reports Directly to Sales Development
“What we've done is we've dedicated an ops training and enablement team. So we have a director that has seven direct reports. They report up to me, the global leader, not into enablement, not into, so we choose all our own technology, we orchestrate it, we cust…”
Dec 1, 2022
Nilsson: Snowflake Reduced Its SDR-to-AE Ratio From 1:8 to 1:3.5
“So when I came to Snowflake eight years ago, our coverage was one to eight. Doesn't even work. I don't ever do that. Very quickly, we got it down to one to four. So one SDR was overlaid to four account executives. Still pretty light, in my opinion. Again, we'r…”
Dec 1, 2022 positive
Nilsson: Early SDR Teams Need One Engagement Tool and Two Data Providers
“If I was an early stage founder and I was just starting to get to revenue after I had the person that's generating content and messaging, I would get sales engagement tool, and I would get two data providers. That is all an SDR needs to get going.”
Dec 1, 2022
Dec 1, 2022 positive
Dec 1, 2022 positive
Nilsson: Compensate SDRs on Executed First Meetings, Not Pipeline Progression
“The SDR can control the meetings that they set up. They can control the quality of the qualification information. What they cannot do is they cannot control whether or not that meeting that executes becomes an opportunity and goes on to close. That is the job …”
Dec 1, 2022 positive
Nilsson: Hire Raw SDR Candidates Over Those With Prior Experience
“I don't need to see a track record of success in anyone. In fact, I'm not looking. I don't want any bad habits that people, for SDRs that come from other operations, I want to take someone raw, and I want to kind of teach them the way I was taught when I got m…”
Dec 1, 2022
Nilsson: Hiring a Single SDR Risks a One-to-Two-Year Operational Setback
“If you hire one SDR and you put them on the front lines, you will not know if they work out for three to six months. And if you're a founder that's never done this before, it might take you even longer. When you figure out that you've made that mistake, now yo…”
Dec 1, 2022 positive
Snowflake Operates a Dedicated 30-Day Onboarding Academy for SDRs
“And we've built what's called the Snowflake Sales Development Academy. It is built for the SDR, so we're not throwing our SDRs in an onboarding and enablement that's filled with sales engineers and marketers and quota carrying salespeople. It's purpose-built f…”